Behnke Lubricants Inc. has changed their corporate name to JAX INC. The company believes that the name will better serve them and their marketplace as they continue to grow and build the strength of the JAX brand. IBT is a JAX distributor.

“We felt that it was the right time” says Eric Peter, JAX INC. president. “As the strength of our JAX brand grew, it became synonymous with our company name. Although the corporate name “Behnke Lubricants” has served us well for over 50 years, we felt that changing the corporate name to JAX INC. would minimize confusion among our customers while allowing us to focus all our marketing efforts on building the JAX name.

“Additionally, our goal is to build the JAX brand worldwide as we continue to roll out new products and expand our distribution into new countries,” Peter says.

JAX INC. is a manufacturer of high-technology industrial, synthetic and food-grade lubricants. Founded in 1955, JAX INC. produces conventional and extreme-performance synthetic lubricants for food processing and numerous other industry segments. JAX INC. lubrication products are distributed worldwide. JAX INC., based in Menomonee Falls, Wis., is also home to Pressure-Lube Inc. and XACT Fluid Solutions. For more information, visit www.jax.com.

Read about JAX’s Lube Guard Program, ask your IBT sales rep or write to IBT.